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ABOUT BURKE ANDERSON

Our Core Values

How We Work

1. Discovery & Assessment
We review your partner landscape, Microsoft and AWS alliances, CRM data and go-to-market motion to find the fastest path to partner-sourced pipeline.

2. Strategy & Plan
A focused plan built around your goals and resources: target partners, co-sell and Marketplace priorities, programs, KPIs and a 90-day roadmap.

3. Hands-On Execution
We don't hand over a deck and leave. We recruit partners, run enablement, engage Microsoft and AWS sellers and build the processes alongside your team.

4. Measure & Optimize
Regular reviews against clear pipeline and revenue metrics, then refine and scale what works.

 

 

Ready to Grow Through Partners?

With $100M+ in partner pipeline generated and hands-on experience with both channel strategy and the technology behind it, Technique Sales can help your team build a partner motion that produces real revenue. Book a free 30-minute strategy call to get started.

Industries We Serve

Primary Focus:

  • ISVs and SaaS companies

  • Microsoft and AWS partners, CSPs and MSPs

  • Cloud, data and AI service providers

  • Systems integrators and IT services firms

  • Enterprise software companies

  • Telecommunications and connectivity

Additional Industry Experience:

  • Entertainment and Media

  • Education Technology

  • HealthCare

  • Manufacturing

  • Financial Services

  • Construction & Architecture

  • Real Estate​

Integrity Above All
Your reputation is everything, and so is ours. Doing what we say we'll do, when we say we'll do it, isn't just good business. It's the foundation of every recommendation we make and every strategy we implement.

Technique Drives Results
Time is your most valuable resource. That's why we focus on proven techniques and strategic execution, not generic advice. Our methods are battle-tested across industries and refined through years of real-world application.

Positive Partnership Approach
Great results come from great relationships. We bring a positive attitude, clear communication and personal engagement to every project, and we ask the hard questions early so nothing surprises you late.

What Sets Us Apart
 
"Fifteen years of building partnerships and beating quotas taught me where the real growth hides: in the channel, and in the cloud incentives most companies never tap. I built Technique Sales to put those lessons to work for growing tech companies. Helping a client unlock partner-sourced revenue they didn't know they had never gets old."
- Burke Anderson, Founder
 
Real-World Experience Across Industries
Burke hasn't just studied partnerships, he's built them. From Fortune 500 technology companies and Microsoft partners to creative powerhouses like DreamWorks, Sony, Warner Bros, Jim Henson and Universal Studios, we know how to adapt proven strategies to different business models.
 
Technology + Sales Expertise
Unlike traditional sales consultants, we combine channel and sales leadership with hands-on technology experience: CRM implementations, AI sales tools and partner-facing systems that actually get used.
 
Track Record
Clear metrics and documented outcomes from Burke's career:

  • $100M+ in partner pipeline generated

  • 125% of annual quota at Ingram Micro

  • 80% increase in partner-led pipeline at SaltClick

  • 40% lift in lead conversion rates at CompleteXRM

  • $17M in new pipeline from strategic events at Anunta

  • 50+ qualified leads per event across dozens of industry conferences

Enterprise-Level Partnership Expertise for Growing Tech Companies
 
Burke Anderson founded Technique Sales in 2015 to bring the partnership playbooks of the world's largest technology companies to growing ISVs, SaaS firms and cloud partners. Based in Boise, Idaho, the firm works with clients nationwide on Microsoft and AWS co-sell and Marketplace, channel programs, go-to-market strategy and AI enablement, backed by $100M+ in partner pipeline generated over his career.

Burke Anderson, founder of Technique Sales, channel partnership and cloud marketplace consultant in Boise, Idaho
  • LinkedIn

Background & Track Record

Burke Anderson, founder of Technique Sales, brings 20+ years in technology sales, including 15 in channel and partnership leadership and 10+ in the Microsoft ecosystem, across companies including:

  • Netsmartz (Microsoft Direct CSP partner) - Director of Channel Partnerships: led Microsoft co-sell, Marketplace ISV and MSP partner programs

  • Ingram Micro - Managed multi-million dollar rollouts, built a strategic telecom alliance generating tens of millions in pipeline, achieved 125% of annual quota

  • Anunta - Designed and launched a partner program securing 12 high-impact partnerships in year one; generated $17M in new pipeline from events

  • SaltClick - Transformed the Salesforce partner ecosystem, driving an 80% increase in partner-led pipeline

  • Infosys / Simplus - Improved Salesforce campaign effectiveness by 30%; negotiated Dreamforce sponsorships saving $1M+ in event costs

  • CompleteXRM - 20% annual sales growth four years running; led teams to a 40% increase in conversion rates

Who We Work With:

Early-stage B2B SaaS companies and ISVs, typically 1–3 years in and recently funded, that are ready to build their first cloud marketplace, co-sell or partner motion
Microsoft and AWS partners, MSPs and SIs building channel revenue
B2B tech companies launching or rebuilding a partner program
Teams that need an interim or fractional channel leader

The same partnership playbook applies beyond software. We also work with growth-stage companies in other industries that are building channel, alliance or referral-partner programs.

Common Starting Points:

A partner program that isn't producing sourced pipeline
Getting co-sell ready or live on Microsoft or AWS Marketplace after a funding round
Recruiting and enabling the first 10-20 channel partners

Core areas of expertise:

  • Microsoft and AWS co-sell, Marketplace and CSP programs

  • Channel and partner program development (MSP, VAR, SI, distribution)

  • CRM setup and optimization: Salesforce, HubSpot, Dynamics

  • AI enablement: Copilot, ChatGPT, Claude, Gemini

  • Event, co-marketing and partner lead generation

Certifications & Technical Expertise

  • AWS Certified Cloud Practitioner

  • Microsoft Certified: Azure Fundamentals

  • VMware Certified Professional

  • Hands-on CRM experience: Salesforce, HubSpot, Microsoft Dynamics

Experience & Qualifications

  • Deep partner-side experience with Microsoft, AWS, Salesforce, VMware, Lumen and T-Mobile

  • Entertainment clients including DreamWorks, Sony, Warner Bros, Jim Henson and Universal Studios

  • Advertising agency experience including McCann Erickson

  • Startup launches from the ground floor, including Saniderm, TatTech, BroadPet and Spoonfed Group

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