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ABOUT TECHNIQUE SALES

Our Core Values

Our Approach

Discovery & Assessment
Our team conducts comprehensive analysis of your current sales approach, technology stack, and market position to identify opportunities for improvement.

Strategy Development
We develop customized strategies based on your specific goals, resources, and market opportunities, drawing from our extensive experience across industries.

Implementation Support
Our consultants provide hands-on guidance throughout implementation, ensuring successful adoption and measurable results.

Ongoing Optimization
We believe in long-term partnerships. Our team provides ongoing support and optimization to maximize your ROI and sustained growth.

 

 

Ready to Transform Your Sales Performance?

With a proven track record of generating millions in revenue growth and deep understanding of both sales strategy and technology implementation, Technique Sales is uniquely positioned to help your organization achieve its revenue goals.

 

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Industries We Serve

Primary Industry Focus:

  • Early Stage Start Ups

  • ​SaaS and Cloud Technology

  • Professional Services

  • B2B Technology Solutions

  • Enterprise Software

  • Marketing and Advertising

  • Telecommunications

Additional Industry Experience:

  • Entertainment and Media

  • Education Technology

  • HealthCare

  • Manufacturing

  • Financial Services

  • Construction & Architecture

  • Real Estate​

Integrity Above All
In today's business environment, your reputation is everything. We believe that doing what we say we're going to do, when we say we're going to do it, isn't just good business—it's the foundation of lasting success. Every recommendation our team makes and every strategy we implement is built on this principle.

Technique Drives Results
Time is your most valuable resource. That's why our consultants focus on proven techniques and strategic execution rather than generic advice. Our methodologies are battle-tested across industries and refined through years of real-world application. When you work with Technique Sales, you're getting strategies that work.

Positive Partnership Approach
Great results come from great relationships. Our team brings an infectious positive attitude, clear communication, and personalized engagement to every project. Our clients don't just see improved sales numbers—they experience a transformation in team culture and approach.

What Sets Our Firm Apart

Real-World Experience Across Industries
Our consultants don't just study sales—we've lived it. From Fortune 500 technology companies to creative powerhouses like DreamWorks, Sony, Warner Bros, Jim Henson, and Universal Studios, we understand how to adapt proven strategies across diverse industries and business models.

Technology + Sales Expertise
Unlike traditional sales consulting firms, we combine deep sales expertise with hands-on technology experience. Our team has implemented CRM systems, integrated AI sales tools, and optimized sales processes using cutting-edge technology. This unique combination allows us to recommend and implement solutions that actually work.

Measurable Results for Our Clients
Every engagement is built around clear metrics and documented outcomes:

  • Generated $50+ million in partnership pipeline for clients

  • Achieved 120% average quota performance across client organizations

  • Drove 80% average increase in partner-led pipeline transformation

  • Improved lead conversion rates by 25-40% across multiple client organizations

  • Generated over $10M+ in new pipeline from strategic event marketing programs

  • Delivered 50+ qualified leads per event across dozens of industry conferences for clients

Enterprise-Level Sales Expertise for Growing Businesses

Founded in 2015 in Salt Lake City, Technique Sales is a specialized consulting firm that brings together decades of proven sales leadership experience from some of the world's most successful technology companies. Our team has generated over $50 million in partnership pipeline and helped countless businesses accelerate their revenue growth through strategic partnerships, sales optimization, and technology integration.

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  • LinkedIn

Our Leadership & Expertise

Led by Burke Anderson, our founding principal brings 15+ years of partnerships and business development leadership from industry giants including:

  • Ingram Micro - Managed multi-million dollar rollouts, built strategic telecom alliance generating tens of millions in pipeline, achieved 125% of annual quotas

  • Anunta - Designed and launched partner program securing 12 high-impact partnerships in first year, generated $17M in new pipeline from events

  • SaltClick - Transformed Salesforce partner ecosystem driving 80% increase in partner-led pipeline

  • Infosys / Simplus - Improved Salesforce campaign effectiveness by 30%, negotiated Dreamforce sponsorships saving $1M+ in event costs

  • CompleteXRM - Achieved 20% annual sales growth over four consecutive years, led teams to 40% increase in conversion rates

Target Market Focus:

B2B SaaS companies looking to scale through partnerships
Technology service providers needing channel development
Professional services firms expanding through alliances
Companies entering new markets through partnerships

Secondary Targets:

Established companies with underperforming partner programs
Startups ready for their first strategic partnerships
Companies looking to optimize existing channel relationships

Our consulting team includes specialists in:

  • Partnership development and channel management

  • Sales technology implementation and optimization

  • AI integration and sales automation

  • CRM platforms and sales process design

  • Digital marketing and lead generation

Certifications & Expertise Across Our Team

  • AWS Certified Cloud Practitioners

  • Microsoft Certified: Azure Fundamentals

  • VMware Certified Professionals

  • Salesforce implementation specialists

  • HubSpot certified consultants

Experience & Qualifications

  • Vast experience working for tech giants including Microsoft, AWS, Salesforce, VMware, LUMEN and T-Mobile

  • Experience with large entertainment clients including DreamWorks, Sony, Warner Bros, Jim Henson and Universal Studios

  • Advertising agency experience including McCann Erickson

  • Experienced launching start ups from the ground floor, including Saniderm, TatTech, BroadPet and Spoonfed Group

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