Event Marketing & Lead Gen Strategy

Service Description

Leverage proven event strategies that consistently generate 50+ qualified leads per event and $7M+ in pipeline from strategic event marketing. What's Included: Annual Event Strategy & Calendar - ROI-based event selection and planning Event Investment Analysis - Budget optimization and sponsorship level recommendations Pre-Event Marketing Campaign - Audience engagement and meeting scheduling strategies On-Site Engagement Framework - Booth strategy, presentation development, and lead capture Partnership Event Strategy - Co-sponsorship and joint event opportunities Post-Event Follow-Up Automation - Lead nurturing sequences and qualification processes Lead Scoring & Handoff Process - Sales-ready lead identification and transfer Event ROI Measurement - Performance tracking and optimization recommendations Proven Results: 50+ qualified leads per event across 23+ industry conferences $7M in new pipeline from five strategic tech events Negotiated Dreamforce sponsorships saving $1M+ while expanding brand visibility $200K average deal size with 60-90 day sales cycles from event-generated leads Ideal For: B2B technology companies, SaaS providers, and professional services firms looking to maximize ROI from industry events and conferences.