Fractional Channel Leadership
An experienced channel and partnerships leader on your team from week one
Service Description
When you need channel and partner results now, without a 6-month executive search, founder Burke Anderson steps in as your fractional or interim Head of Channel / Partnerships, working directly with your team to build partner pipeline while you decide on your long-term hire. What's Included: Hands-on partner recruitment, co-selling and deal support from week one Partner program leadership: strategy, KPIs, incentives and QBRs Microsoft, AWS and distribution relationships and co-sell motions Partner pipeline and forecast management in your CRM Coaching for your partner managers and sales team Knowledge transfer and support hiring your permanent channel leader Engagement Options: Short-Term Sprint (1-3 months) - Launch or rescue a partner motion Medium-Term Build (3-6 months) - Build the program, processes and team Extended Partnership (6+ months) - Ongoing fractional leadership Proven Results: $100M+ in partner pipeline generated by our founder Exceeded a $2.4M quota at 125% Built strategic alliances resulting in millions in closed revenue Consistent pipeline impact within the first 30 days Common Questions: How much time do you commit each week? It's agreed up front based on your stage and goals, and can scale up or down as the program grows. Will you help hire our permanent channel leader? Yes. We help define the role, interview candidates and hand over the program, playbooks and partner relationships. Ideal For: Companies in a leadership transition, launching a partner program, entering new markets or scaling faster than hiring timelines allow.
