Channel & Partner Program Development
Recruit, enable and grow MSP, VAR and SI partners that produce sourced pipeline
Service Description
Design, launch or rebuild a channel and partner program that turns partners into a revenue-generating extension of your sales team, not just logos on a slide. What's Included: Channel Strategy Design - Direct vs. indirect routes to market, partner types and target profiles Partner Recruitment - Identifying and signing the right MSPs, VARs, SIs, distributors and agents Program Design - Tiers, benefits, margins, incentives and partner agreements Onboarding & Enablement - Training, certification, playbooks and sales tools Co-Marketing & Lead Sharing - Joint campaigns, events and referral processes Territory & Conflict Management - Clear rules of engagement and escalation paths Partner Portal & CRM - Deal registration and pipeline visibility in Salesforce, HubSpot or Dynamics Performance Management - KPIs, QBRs and optimization Proven Results: 80% increase in partner-led pipeline (SaltClick) 12 high-impact partnerships in year one and $17M in event-sourced pipeline (Anunta) 35% growth in partner-engaged service contracts and channel-driven revenue ISP and master agent partnerships with measurable ROI Ideal For: B2B tech companies launching their first partner program, scaling through indirect sales, or fixing a program that isn't producing sourced pipeline.