Fractional Channel Leadership
An experienced channel and partnerships leader on your team from week one
Service Description
When you need channel and partner results now, without a 6-month executive search, founder Burke Anderson steps in as your fractional or interim Head of Channel / Partnerships, working directly with your team to build partner pipeline while you decide on your long-term hire. What's Included: Hands-on partner recruitment, co-selling and deal support from week one Partner program leadership: strategy, KPIs, incentives and QBRs Microsoft, AWS and distribution relationships and co-sell motions Partner pipeline and forecast management in your CRM Coaching for your partner managers and sales team Knowledge transfer and support hiring your permanent channel leader Engagement Options: Short-Term Sprint (1-3 months) - Launch or rescue a partner motion Medium-Term Build (3-6 months) - Build the program, processes and team Extended Partnership (6+ months) - Ongoing fractional leadership Proven Results: $100M+ in partner pipeline generated by our founder Exceeded a $2.4M quota at 125% Built strategic alliances resulting in millions in closed revenue Consistent pipeline impact within the first 30 days Ideal For: Companies in a leadership transition, launching a partner program, entering new markets or scaling faster than hiring timelines allow.
