Founder-led. 20+ years in the Microsoft ecosystem, AWS certified, $100M+ in partner pipeline. Based in Boise, Idaho, serving clients nationwide.
Led by founder Burke Anderson, with two decades building partner ecosystems at Ingram Micro, Microsoft partners and high-growth SaaS companies.
Microsoft & AWS Marketplace, Co-Sell & Partner Programs for SaaS
Cloud Marketplace & Co-Sell Growth for ISVs
Why Tech Companies Choose Technique Sales
Microsoft-first, AWS-fluent, and founder-led from strategy through execution.
$100M+ in partner pipeline generated.
Who We Work With:
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Growth-Stage SaaS ISVs (SDCs)
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Microsoft & AWS Partners, CSPs and MSPs
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Cloud, Data and AI Providers
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Systems Integrators
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Enterprise Software and Telecom
What We Deliver:
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Microsoft & AWS Marketplace and Co-Sell
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Partner Program Design
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Partner Recruitment & Enablement
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Go-to-Market Strategy
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CRM & Partner Pipeline Tracking
About
Enterprise-Grade Partnership & Channel Consulting, Delivered Hands-On
Whether you need to launch on Microsoft or AWS Marketplace, get co-sell ready, recruit and enable channel partners, or fix a partner program that isn't producing pipeline, we bring the playbooks and relationships built over 20+ years at Ingram Micro, Microsoft partners and high-growth SaaS companies. Every engagement is led by founder Burke Anderson, with vetted specialists added as the project requires.
✓ $100M+ in partner pipeline generated
✓ 125% of annual quota at Ingram Micro
✓ 80% increase in partner-led pipeline at SaltClick
✓ 40% lift in lead conversion rates at CompleteXRM
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What We Do Differently
Strategy + Technology + Execution = Results
Microsoft-First, AWS-Fluent
Co-sell, Marketplace, CSP and the cloud field teams. We know how Microsoft and AWS sellers are measured and how to get your solution in front of them.
Technology Integration
We don't just recommend tools, we implement them: Salesforce, HubSpot and Dynamics CRM setup and optimization, partner portals, and AI-assisted sales workflows.
Measurable Results
Every engagement includes clear KPIs, regular progress reviews and documented ROI. Outcomes, not just advice.
Cloud Marketplace & Co-Sell GTM (Microsoft & AWS)
Get co-sell ready, list and transact on Microsoft or AWS Marketplace, and build a repeatable motion with cloud sellers.
Channel & Partner Program Development
Recruit, enable and grow MSP, VAR and SI partners that produce sourced pipeline, not just logos.
Fractional Channel Leadership
An experienced channel leader on your team from week one, without a full-time executive hire.
Go-to-Market Strategy
Launch products and enter new markets with battle-tested GTM frameworks and execution plans.
CRM & Sales Technology Optimization
Salesforce, HubSpot or Dynamics set up and tuned so partner and direct pipeline are visible and forecastable.
Discover
Your Ideal Solution
Get co-sell ready, transact on Microsoft and AWS Marketplace, and build pipeline with cloud sellers
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Starting at $7,500
Recruit, enable and grow MSP, VAR and SI partners that produce sourced pipeline
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Starting at $6,000
Salesforce, HubSpot or Dynamics set up so partner and direct pipeline are visible and forecastable
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Starting at $7,500
An experienced channel and partnerships leader on your team from week one
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Starting at $8,000/mo.
Launch products and services with maximum market impact
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Starting at $6,000
Testimonials
"Burke brought real business to the table, managed the moving parts, and kept momentum when the path forward was not obvious. He translated commercial goals into something technical teams could execute, and translated technical constraints back into language the business could act on. That skill is rare and it saved us weeks more than once."
B.M., Partnerships & Marketing Director, Cloud Marketplace Platform
"Burke is a natural leader. He doesn't just manage a channel, he builds one. His ability to spot opportunities where others see complexity is exceptional. Whether connecting ISVs with the right stakeholders or opening new market paths through the Microsoft ecosystem, Burke consistently creates value before anyone asks for it."
J.J.C., Co-Founder, SaaS Marketplace Company
"Burke was excellent at understanding the value of strategic partnerships and how to engage with companies to help each other succeed. He's proactive, willing to roll up his sleeves, and isn't afraid to communicate and strategize with both internal and external stakeholders to move partnerships in the right direction."
D.E., CX Technology Consulting Executive
Ready to turn partners into pipeline? Book a free 30-minute strategy call and leave with at least one concrete next step for your channel, Microsoft or AWS motion.